Episode #56: Michael Chernow, Kreatures of Habit

Today on Subscribing to Wellness we are joined by restauranter and founder Michael Chernow. Michael is the founder of NYC well-known restaurants Seamore’s and the co-founder of the meatball shop. Most recently he founded Kreatures of Habit. Kreatures of Habit launched with their signature product, The PROATAGONIST—a high protein, instant, superfood oatmeal. Michael’s personal journey led to the creation of this incredible oatmeal blend. He has been eating oatmeal every single morning for over 20 years and believes that habit building is at the foundation to create change. We talk to Michael about his daily habits, building a CPG brand and what its like starting a restaurant.

Episode Fun Facts:

1) Michael has an incredibly detailed morning routine. Listen closely! 2) Michael is one of few who has successfully navigated restaurant and CPG entrepreneurship.